Media-con: convergence, convolution and control.

Transmedia Hollywood 2 Event

A brief update from the Grandfather of Transmedia Storytelling and Media Convergence: Henry Jenkins. This upcoming event, in April 2011, will surely have some follow-up videos for peeps like me that can’t make it.

Henry Jenkins:

Transmedia Hollywood 2

Excerpt:

We hope to break down the project of developing transmedia content into four basic design challenges:

• What does it mean to structure a franchise around the exploration of a world rather than a narrative? How are these worlds moving from the film and television screen into other media, such as comics, games, and location based entertainment?
• What does it mean to design a character that will play well across a range of different media platforms? How might transmedia content re-center familiar stories around compelling secondary characters, adding depth to our understanding of the depicted events and relationships?
• What does it mean to develop a sequence of events across a range of different media? How do we make sure that the spectator understands the relationship between events when they are piecing together information from different platforms and trying to make sense of a mythology that may span multiple epochs?
• What does it take to motivate consumers to invest deeply enough into a transmedia franchise that they are eager to track down new installments and create buzz around a new property? How is transmedia linked to a push towards interactivity and participatory culture?

As with the first event, Transmedia, Hollywood: Visual Culture & Design will bring together comic book writers, game designers, “imagineers,” filmmakers, television show runners, and other media professionals in a conversation with leading academic thinkers on these topics.

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